You Go Girl.
. .
By:
Yuki Allyson Honjo
In
Japan in the 1980s, with the “bodicon” (body consciousness) craze,
the “it” exercise was aerobics. Skimpy shiny leotards, big hair,
pulsating music—aerobics fit perfectly with bubble era Japan. Laura’s
Spielvogel’s book, Working Out in Japan: Shaping the Female Body
in Tokyo Fitness Clubs examines the way aerobics shaped women’s
bodies as well Japanese ideas of beauty, health, and leisure.
While this book focuses nominally on aerobics, Spielvogel’s study
is also an examination of how imported ideas are absorbed and digested
by differing cultures. Aerobics is an all-American sport that has
found a loyal following among the 3.1 million Japanese who frequent
fitness clubs in 1995. Invented by Kenneth H. Cooper in the late
1960s, the sport in Japan has retained American styles and goals.
Japanese participants look to US cities like Los Angeles or New
York as fitness meccas; whether funk, step, or spinning. Spielvogel
points out the inherent contradictions and tensions in Japanese
fitness clubs. At times, American notions of beauty conflict with
Japanese ideas. For example, a tan, strong, gregarious, “hard bodied”
aerobics instructor is in direct contrast to the Japanese feminine
ideal of a pale, soft, 40 kg, reserved woman.
Spielvogel’s work is a unique topic in English language academe
and is a solid anthropological study that formed the basis of her
doctoral research at Yale. Her fieldwork included eight-hour days
at two Japanese health club chains from 1995-97. She taught classes
at a central Tokyo (Roppongi) club populated with twenty-somethings
and models; the other, a suburban Chiba club, filled with the middle-aged
“silver set”. While seen as an American aerobics “expert” she also
served tea, cleaned, and was evaluated by managers in the same way
as her Japanese counterparts.
Her first hand experience lends color and insight to the discussion
of how societal pressures shape the body and exercise habits. “Your
eyes seem smaller,” one instructor comments to a member who had
not been at the gym for a while, “has your face gotten fatter?”
In another chapter, the author interprets the club space as a form
of social control. She observes that “Japanese fitness clubs are
designed to encourage looking” and thus police social relationships
and appearance. Beyond mere safety concerns, she points out the
numerous surveillance cameras at one of her clubs so an outside
passerby can see into the aerobics classes, and thus monitor the
body. Mirror and clear glass walls further complete the look of
“looking.”
She also observes behavior behind the scenes in the absence of prying
eyes: “With sweat beading on her forehead and still breathless,
the Japanese aerobics instructor slips behind the swinging door
of a staff room, collapses in a chair, and gratefully lights up
a cigarette.” One staff member jokes, “We smoke because we
work at a fitness club. We don’t want to be too healthy. Too much
of anything isn’t good.” Some of the instructors she meets are heavy
drinkers and smokers with a penchant for fast food.
One weakness of the book is that she fails to describe the financial
health of the clubs. She clearly explains the cultural and historical
context of Japanese aerobics clubs but are clubs more or less profitable
than in the 1980s? While such issues may initially appear to be
outside the scope of her study, it may explain the underlying motivations
behind some behavior and management policies. For example, she discusses
how instructors (rather than janitorial staff) scrub the floor without
adequate cleaning liquids. Spielvogel argues that this is an example
of seishin kyoiku, labor that disciplines mind and body.
On the other hand, the club may be cost cutting to survive in a
competitive market—both cleaning stuffs and janitorial staff cost
money. In most cases, however, she does not over stretch her impressions
and clearly indicates personal reactions.
Ironically enough, the latest fitness craze among twenty and thirty-somethings
in Japan is now looking back to the East, away from the all-American
aerobics craze and to yoga. Japanese women’s magazines, such as
Hanako and AnAn, sport features with models and TV
personalities talking about their yoga experiences. In the end,
whether in Tokyo, California, or India, the quest for a perfect
body is never ending. 
Yuki Allyson Honjo. “Tokyo fitness Club Insider Reveals All,” The
International Herald Tribune-Asahi Shimbun. June 21-22, 2003.
Pg. 24.
Her
first hand experience lends color and insight to the discussion
of how societal pressures shape the body and exercise habits. “Your
eyes seem smaller,” one instructor comments to a member who had
not been at the gym for a while, “has your face gotten fatter?”
In another chapter, the author interprets the club space as a form
of social control.
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